Some important questions that need

sultanafarjana

Positioning and conveying product messages Positioning and conveying product messages  to be answered in this work are: Who are the users of the product? What problems does the product help customers solve? What makes the product different? What benefits does the product bring to customers? Marketing content is an extremely important element in the product marketing process. In order for the message and product to reach the right customers, you need to have a "cabinet" of quality, concise and easy-to-understand content , what benefits the product brings to them and help them solve their problems. What's the problem. Content creation Posting on social networking sites and hiring KOLs/KOCs are the most popular forms of content creation today, helping to promote customer interest and interaction with products and brands.


Provide information and materials to attract customers Product marketing is responsible for Email Data providing all information about the product so that the marketing and sales departments can come up with effective, optimal and seamless marketing and customer attraction strategies . Promote sales In product marketing, the marketing department and sales department need to have a close connection to ensure that the messages conveyed by the product are consistent and reasonable. Promote sales Promote sales In addition, this department is also responsible for providing all information, documents and research results about products, helping to devise effective and optimal marketing and customer attraction strategies. best. Report on the progress of your marketing strategy Updating the progress and results of your marketing strategy will help you quickly recognize shortcomings and successes , and then promptly come up with other solutions to overcome them. Some aspects you can use to evaluate the success of your strategy are as follows.



Customer reach. Percentage of users clicking on products, advertising content,... Purchase action conversion rate. Number of marketing qualified leads (MQL). Number of sales qualified leads (SQL). NPS parameter evaluates customer satisfaction level. The role of product marketing for businesses Product marketing is one of the factors that determine the success of a business when launching a new product or feature. Here are some important roles of product marketing: Product Marketing Role Product Marketing Role Before launching the product: Positioning the market, messaging, receiving feedback from customers, devising strategies to reach the market.