Be changed on an ongoing basis.

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Moreover, the marketing plan should closely match the strategy and be consistent with its assumptions. It has a set budget and covers a shorter time horizon. The ready marketing plan is also supported by detailed market research, which includes, among others: the needs and epectations of the company's target group. In turn, marketing strategy is a set of all marketing activities aimed at building the brand's image in the eyes of customers. It includes the company's strengths and weaknesses, vision, mission and goals.


It builds the brand's position in the long term. It is worth noting that marketing strategy is part of business strategy. Eamples of marketing plans Creating a marketing plan is, in theory, not difficult. However, it turns out that many people have problems Middle East Mobile Number List with what the document should contain and how to prepare individual elements. It's no wonder that the question about marketing plan eamples is one of the most frequently asked questions on Google. However, you will not find full plans in the search engine. Due to the sensitive and confidential data they contain, brands do not disclose them. However, so that you know how to realistically prepare the components of a marketing plan,





we have prepared a short cheat sheet. We will use a flower shop offering a variety of flower arrangements. summary For eample, we will rely on the marketing plan prepared for flower shop   offering flower arrangements. The schedule includes an analysis of the initial situation and a project to epand the business to include event management. Thanks to this, the flower shop can epand its audience and establish new cooperation. There is a lot of competition in the market when it comes to flower shops. The advantage of company  is direct access to flower distributors and qualified staff who create unique flower arrangements.