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Strengthen peaks of joy
Positive thoughts and experiences carry less weight than negative ones. Therefore, make sure that your positive moments in the Customer Journey are as powerful as possible. And where possible, make the moments of joy even more fun.
4: Get a strong start
The signature has been placed and you become a proud customer! And then? There is often a moment of doubt. Have you made the right choice? Is this the party for me? It is precisely at that moment that it is important for organizations to emphasize once again that new customers have made the best choice.
Customer journey strong start
Business to business organizations use germany phone number website, among other things, as an entry point for recruiting new leads. A new contact request is submitted to the organization via a contact form, the lead arrives at a thank you page and receives an email confirming receipt. What does your thank you page and confirmation email look like? Does it give you a wow moment? This is the time to confirm to the lead that the application to your organization is the right choice. email, for example, with a personal message, testimonials from existing customers or include them in the process that will subsequently take place on the request that has just been sent.
5: End with a smile
The end of a successful journey. The final phase of the Customer Journey has been reached. In addition to peak times, customers often remember the end of their journey. Therefore, make sure that you end strongly with an event that a customer will not soon forget in a positive way.
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