The Marketing Company of the Year

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Van den Berg practices verbal aikido: acknowledging content where possible and responding to the anger of local residents. What examples of good or bad crisis communication have you come across this year? Leave a comment below this article. VodafoneZiggo has won award 2021. It was with great pleasure that we spoke with Marcel de Groot, Chief Commercial Officer Consumer about teams, marketing budget, social responsibility, ad targeting and of course his marketing career.

He leads a team of 1,400 people in which sales and marketing work together in an agile manner. More than 5 million mobile and almost 4 million TV customers in the Netherlands. VodafoneZiggo is a mega player in the television, internet and telephony market. Created in 2017 after a photo editor merger of the Dutch branches of Liberty Global and Vodafone Group. Who is Marcel de Groot? Marcel de Groot is CCO Consumer at VodafoneZiggo.



He started as a marketer at Nuon, and was still a colleague of mine at the time. After a short pit stop at Pon automotive, he has been working at Vodafone since 2008. After the merger, Marcel heads the commercial team. What makes VodafoneZiggo the best marketing company in the Netherlands? Marcel talks practically and strategically about cross functional teams and brand purpose. We also discuss questions from.