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發表於 2024-3-7 13:54:07 | 顯示全部樓層 |閱讀模式
KeeTa quickly built a fulfillment team from scratch through its "money capabilities", caught up with its competitors in terms of delivery efficiency, and expanded its delivery scope. However, the takeaway market in Hong Kong is not an easy one to win. First of all, Hong Kong’s takeout market is very small. According to statistics from the data platform Statista, the penetration rate of the mainland's catering takeout delivery market is nearly %. In comparison, the total population of Hong Kong is only more than million. The size of the catering takeout delivery market is expected to reach HK$ billion in , and the penetration rate is only about %, which is far lower than that of the mainland. Hong Kong is known as the "Gourmet Capital of Asia".


Various restaurants are densely distributed, making it very Austria WhatsApp Number convenient for consumers to eat out. Therefore, takeaway is not a necessity for Hong Kong people. Previous attempts by food delivery platforms Uber Eats and HKTV Express to explore the Hong Kong market ended in failure. Hong Kong's two major food delivery giants, Deliveroo and Foodpanda, have been in Hong Kong for and years respectively. It is not easy to defeat such established opponents. Should product managers choose to be on the Bside In recent years, after the of spending money to build the market, it has become increasingly aware that relying solely on the Cside is not enough, and it is necessary to make up for the shortcomings of the Bside





as soon as possible. So should product managers choose to transition to the Bside View details> Secondly, takeaway prices in Hong Kong are more expensive than dining in restaurants. This is mainly due to the high labor costs in Hong Kong. Delivery fees usually start at HK$, and the delivery price is almost times that of ordinary domestic delivery fees. Hong Kong people are more accustomed to calling a familiar restaurant to order food, which will be delivered directly by the restaurant. Or buy it downstairs, pay with cash, place your order, dine in or pick up. Thirdly, Meituan Waimai was suspended from entering the Hong Kong market in due to problems with electric vehicles on the road. Until now, electric vehicles are still illegal in Hong Kong.

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