Explaining Google's Knowledge Graph

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Knowledge Panel However, interestingly, even if someone follows your brand, your content may not appear in their Discover feed. Kevin and I both tested this. I've been following his MailChimp on Discover for a few months now, but I'm still not seeing any content in my feed. So how does becoming a knowledge graph entity improve your visibility in Discover? Being featured in the Knowledge Graph indicates that your online presence is strong enough for Google to put your brand in the right context. In other words, understand what entities and interests are associated with your brand, and potentially show your content to people who are interested in those things as a result. Recommended reading:



Explaining Google's Knowledge Graph: Implications for SEO 8. Create a buzz with content distribution It makes sense that Discover would want to feature content that has high engagement. You can see that posts that get a lot of clicks on Discover also tend to Australia Phone Number Data  have a relatively high CTR on Discover. What's even more surprising is that we've all found that there appears to be a high correlation between social media engagement and Discover performance. John also crunched the numbers. He found that the correlation coefficient between his Discover performance and Twitter engagement in the US was a whopping 0.91. This is a very high correlation, but as always, it does not equate to causation. Generating buzz with your content will pay dividends even if it is ignored by Google.



   


John also adds that this "buzz factor" could be related to Discover's performance in certain countries. While Twitter plays an important role in the United States, it can be overshadowed by other platforms elsewhere. This means you need to distribute your content to locally popular channels. At Ahrefs, we've found that this can actually play a big role in getting Discover clicks. We are localizing the blog's content into five other languages. These articles are essentially the same as the English articles and performed well, but some of the Spanish posts only received a few Discover clicks. The only difference? We are not yet focused on properly distributing content in other languages. Suganthan also brought up experiments on social engagement signals, although again, these do not prove causation.