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The usual questions may remain the same in international marketing research, but the type of answers arise to a different level. Therefore, it is expected that the answers will vary among States for cultural and historical reasons. Every different answer can change a lot of your marketing decisions, and the previous example is the best proof. Fundamental things that international marketing research must include: Develop the client’s desires and needs Compare client perception to your company and your competitors Adequacy and performance of different marketing tools such as services, products, distribution channels, direct sales, and product brands, including methods of communication and pricing. Innovations in marketing methods such as photographic schemes, new business models, application of new technology, and modification of standard marketing tools Improving the quality of services provided to clients Readiness and acceptance for the application of new technology Laws, policies, and procedures of the State In short, International marketing research provides an information base that helps you make strategic decisions.
For this reason, they must be available early, quickly, and conducted through a competent and phone numbers list professional partner in this target country. If you are looking for a partner that would conduct international marketing research professionally, both domestically and internationally, we would be more than happy to work together. Learn more about our services from here. Studying, understanding and analyzing competitors is an important step in marketing and is also a crucial step in all successful marketing strategies If you do not analyze your competitors and study their strengths and weaknesses, you may lose your competitive advantage because your competitor offers it better, such as offering it at a lower price or with an additional advantage. By analyzing competitors, you can determine what makes your product or service unique, and therefore what attributes it needs in order to attract target customers. What is meant by competitor analysis: Competitive analysis is an important tool for seizing golden opportunities because it is a great and invaluable strategic research tool.
This is done by analyzing competitors’ performance and seizing golden opportunities in the market. It is the process of research and analysis to identify your current and potential competitors and evaluate their strategies to find out their strengths and weaknesses compared to your product or service. Competitive analysis often includes a SOWT analysis to help you define a competitive marketing plan and enable you to identify your competitive advantage and avoid weaknesses and threats and turn them into opportunities. The importance of competitor analysis: Many entrepreneurs believe that less competition is better, so they resort to searching for new products and ideas, but the abundance and intensity of competition reflects the size of demand. On these products and the extent of their success. This does not mean that new ideas do not succeed, but it is necessary to know the size of the demand for them and the extent of people’s thirst to acquire them. Market success increases the intensity of competition and makes it difficult for new competing products to enter this market. Therefore, here lies the importance of competitor analysis: It gives you an idea of the right time to enter the market. It is considered your first step in determining how you will strategically enter the market.
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發表於 2024-2-19 19:40:23