As I mentioned earlier the blog is part of content marketing so you should choose a strategy in this case as well. After all our goal may be for example to sell a product or to increase interest in services. Without a proper strategy we cannot properly assess the effectiveness of a blog for business purposes. There is often chaos in the entries lack of regularity and inappropriate topics. These are some of the most important elements that need to be defined at the very beginning Too much for artificial keywords Appropriate saturation of the article with keywords is crucial when it comes to optimizing the article in terms of positioning.
Unfortunately there are many cases where these words look very artificial in the content. Maybe it used to be effective but Google algorithms are constantly updated which means that we may face a penalty for constantly using phrases such as good dentist Warsaw or lawyer photo retouching Warsaw. To sum up this point it is recommended to saturate it with appropriate keywords but let's try to make them sound natural. Google is really good at reading context. Too weak for - lack of appropriate meta tags and URL address The title has a very large role in optimizing the website and its presence in search results. It is worth including that reflect the written article.
Description i.e. meta description does not directly affect positioning but it does indirect. Thanks to a properly described website we have a chance that the user will willingly visit it. In addition to the title and description the URL address plays an important role - it must be user-friendly example of a bad address our-domain. pl/cvgfb-jak-wylczyc-kompsr . Duplicating content internally and externally I see this quite often. If we want to stand out from the competition have high positions for important keywords contained in the article and at the same time not get hit by Google unique content is a priority.