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Since this is where we turn customers into promoters of our brand. This is where we must fulfill everything that was promised at the beginning. Also, provide additional benefits that remind your customer of the reasons why they chose your service. Continuing with our example, in this case, you should emphasize how as a customer you are receiving special and personalized attention. Offer solutions at all times and an extra benefit from time to time. It is important that the balance is always tipped in your favor, since, if at any time your service presents.
Some type of failure, your client will be more understanding of the situation. Give your customers the value they deserve and remember that it is or times more expensive to acquire a new customer than to retain an existing one. Why inbound marketing in the Digital Marketing Service financial sector? A great advantage that Fintechs have as an industry is that they can attract long-term customers and there are multiple opportunities for upselling. However, just as it can be an advantage, neglecting the prospect or customer at any step of the purchasing cycle can become catastrophic.
Having a well-structured inbound marketing strategy will be the safe support to reduce any crisis to the maximum. It's about making the prospect or client feel like part of your community and always being willing to answer their questions. But how do you start determining your strategy? Define your buyer persona It is important to have a starting point in the strategy that can discern between audiences. Although the potential clients of this industry are very varied, we can outline specific objectives in the strategy to focus on certain interests and consumption.
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發表於 2023-12-10 17:09:16