Artificial intelligence in HubSpot

PrisilaSH

The Key to Success Technology, Market Knowledge and Integrated Communication the key to success But how is it possible to create integrated communication oriented towards the speed of the digital world? The answer lies in the use of appropriate technologies . We need tools capable of identifying our interlocutor, understanding their requests and responding in a targeted way, all in line with the established communication strategy. Furthermore, to optimize time and resources, we must have an analytical vision of each stage of the sales process. Fortunately, there is a solution Workflow . This tool is the most effective for turning potential customers into actual customers. Download Inside's free guide now to discover the essential tools for an effective Data Driven Marketing strategy! What is a Workflow? workflow In the context of marketing and lead generation, Workflow is the automatic process that is activated in response to specific actions taken by a contact in our database, typically online.

This system allows you to send targeted and personalized messages to the right people, at the photo editing servies right time, based on the information collected. Here are some examples of how the Workflow can be used effectively Sending communications about a specific product or service to those who have visited a related page on the website. Creating personalized messages for potential customers based on the size of the companies they belong to or the sector in which they operate. Sending targeted communications to users who have followed the entire sales path on the website. These messages, which can be conveyed through email.



SMS or social media, reflect the specific needs of each recipient, creating a more meaningful experience for both the sender and the recipient. You might be interested in " How Workflows work through Marketing Automation" The Advantages of the Workflow The adoption of the Workflow offers significant advantages. On the one hand, a better exploitation of the available data is achieved , allowing the creation of ad hoc content for website visitors. This significantly increases the likelihood of converting them into actual customers.