Be transparent about how and why consumer
Chart showing rise in spending from EconomistIntelligence. Top tips Leverage your email lists to target them withpersonalized deals Offer discounts on popular products or services on socialmedia that will drive click-through and traffic Don't underestimate the valueof loyalty schemes for customer retention Consider referral schemes thatincentivize existing prospects or customers to spread the word and get newleads Plan for last minute shoppers by offering incentives like free ornext-day delivery and concessions on eGift options Prioritize The UserExperience Shopping online can be a lifesaver for many over the festive season,but today’s consumers want their experience to be simple and enjoyable. Andit’s your job as a marketer to make that a reality. User experience UX is acombination of design, customer interface and strategy.It aims to make acustomer's journey as seamless as possible with the goal of a conversion Find Your Mobile Number List at theend. When a person moves from one channel to another, you want to make surethey feel reassured on each one. For example, if they move from a social mediaad to a custom landing page, is the branding the same? Does the content matchwhat they read on the first click? Is there a delay in moving from one channelto another? There’s also the issue of data protection and privacy. Half ofpeople are concerned that their devices are vulnerable to security breachesaccording to The Wall Street Journal report whileworry that their devices giveorganizations or people the ability to spy on them. So it’s up to you to make themfeel safe. Top Tips Here are some considerations you should make to optimizeyour success in gaining seasonal online sales: Use data to gain insights intowhat your customers are doing e.g. GA Use A/B testing and heatmaps .
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Optimizeyour landing pages Do dummy runs as a customer before launching campaigns tosee the journey data is used Helpconsumers understand their options for protecting their data e.g. cookiesconsent on your website Get up to speed on legislation such as GDPR andregulations in other regions such as the CCPA. Conduct regular security auditsLeverage Social Commerce With such reach and influence, social media is achannel to leverage during the holiday season. Since social networks like TikTokand Facebook made it possible for people to buy directly from them, revenue haskept growing and growing. In , social commerce generated about $ billionglobally and that figure is forecast to rise to $ trillion by according toStatista. Here’s a good example from Fenty Beauty that features a Christmascollection of products beautifull
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